Besides accessing information, products, and services online, users also want to navigate websites quickly to find what they’re after. One of the biggest of these is the “click here” practice for hyperlinks. I help health content creators write accessible, heart centred content people can understand and use. You may have used this hyperlink text in your own writing when you want to direct readers to another page or document. No sign-up, no account — just press and explore.

This will increase the effectiveness of your content and perhaps even boost your business. They can also negatively impact your SEO and are exclusionary to those relying on assistive technologies, such as screen readers. While we’d argue this is justified, we would also emphasize that “click here” is not the only culprit for a poor user experience. For example, when providing reference links, descriptive text is more appropriate. It also allows users to assess if they are interested in the link’s content without them having to visit the page first, thereby improving the browsing experience. It’s also good to be aware that some screen readers farm the links on the page and present them in one go.

There is no account, nothing to install, and no site repeats until you have been through everything in that category. Tap the heart on anything worth keeping. Today, it is device-exclusive and ignores how the modern world actually interacts with the internet. When a crawler hits a link on your site, it uses the anchor text (the clickable words) to understand what the target page is about. Google and other search engines use web crawlers to map out the internet.

This can improve the user experience, help your SEO efforts, and—most importantly—heighten the user experience. We’ll admit, poor old “click here” is getting a rough ride in this blog post! Instead, aim to use hyperlink text that summarizes the research’s title or key messages.

Needless to say, if links are indistinguishable from plain text in your design, fix that instead of writing bad copy to compensate for it. "Gabi at Click Here Digital has been a game-changer for my business — elite digital marketing services that consistently deliver results. Their data-driven approach improved our visibility, lead generation, and overall online performance." Starting with high-impact advertising campaigns, we optimize every step of your digital marketing, both online and offline, to maximize ROI. All website traffic, leads, calls, store visits, and sales are in one place including expert insights to continuously optimize performance.

But if all it says is, “click here,” we have to read back up to establish the context and figure out where that link might go. But it’s so much worse for people with attention deficit problems or visual impairments. An astonishing percentage of what I do with my clients’ web copy involves eradicating the phrase “click here” from their links. They are easy to work with, honest about whether our website marketing ideas will generate the impact is inkybet safe we want, and I love the fact that I have one point of contact, regardless of my questions.”

High-touch strategy. High-tech measurement. Faster decisions.

• ‘Click here’ text creates uncertainty for readers, slows them down, and assumes they’re clicking.
• For users with visual impairments who rely on screen readers, navigating a document or webpage doesn’t always happen linearly from top to bottom.
• It also allows users to assess if they are interested in the link’s content without them having to visit the page first, thereby improving the browsing experience.
• “I like the personal attention that I get from the team, especially from Bo and Chris.
• I help health content creators write accessible, heart centred content people can understand and use.
• According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK).

However, stay mindful of the language you’re using, and you can improve the user experience on your website or app for all your users. We’ll end by acknowledging that even the best writers and UX designers occasionally slip up and use “click here” links. While these are simple examples, they hopefully offer some idea of the kind of anchor text that users will find helpful without being overly wordy or confusing. Direct language encourages users to take a desired action, and in marketing, a solid call to action is critical.

Examples of effective hyperlink text

"This agency was super helpful and very responsive to all my questions. I felt that they heard me and were able to help bring out the best in my business with their social ads. Arianna set clear goals and accomplished them." With 655+ third-party verified reviews and a deep bench of certified specialists, you get a team built to deliver. As high-touch strategic digital marketing consultants, we work closely with you to continuously enhance your business. Calls, leads, & real-time outcomes, so your next decision is based on reality, not guesswork. It's all built to work together with performance and competitive pressures in mind.

It's simple, really; leaders choose Click Here Digital. Platform access is nice, but performance comes from expertise in how you use it. Access, training, and direct support. With more than 30 years of success driving incredible results for our clients, it's easy to see why our clients win.

In fact, if you’re still using “click here” or – worse – just “here,” you’re actively frustrating your audience, ruining your search rankings, and alienating users. For decades, it’s been the default way to insert a hyperlink on a webpage, email or in a document. In most cases, it’s best to identify or describe the link’s destination, as in the third example.